The term UpGrade finds its literal meaning in terms of renovation and improvement.

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The etymology of the noun, though, finds its origins in the union of two terms: the English up, indicating the ascent and growth, and the term grade, which means, from Latin, step. The name of our museum refers to modernity, to the future, one step forward, and for growth. In this sense a logo comes with this shape, reminiscent of what it wants to express: a drive towards continuous improvement and updating.