In collaboration with Sottosopra Comunicazione.

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The pig sector wants to reach its customers, veterinarians and breeders, with an umbrella campaign outside the box and keeping the One Health focus at the base of the corporate philosophy: improving animal health to live a better life for everyone.

Do you want to stand out? First thing to do, overturn the relationship between reason and feeling. The worst enemy of b-to-b is to think that the interlocutors are robots predisposed only to work, without other interests, beliefs, free time, reading, entertainment and social networks. Ok, I understand that even veterinarians have a soul, the formula is quickly done: we talk to the person before the professional. In other words, more emotion and less science, at least in the approach.

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“Remember when you dreamed of a healthier world?”

Those who work every day for a better world have been dreaming of it since they were little. This campaign is dedicated to veterinarians, breeders, researchers, colleagues, to all dreamers who are not satisfied with living with what the present offers.

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