In collaboration with Sottosopra Comunicazione.

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Lugar means place. When the Lugar Foundation asked us for help, a 10 minute talk was enough to love their project, which aims to help families with disabilities to tackle the theme of “during us, after us” with an innovative formula.

It was clear that the branding outcome needed to be human and humane.
Little rhetoric and a lot of simplicity in the logo that integrates Lugar’s essence: fragility and solidity.

The website explores the reality of those who care about the future of a child. And it does so by involving several interlocutors: families, the city, institutions and companies.

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Check out the website here:

fondazionelugar.it