In collaboration with Sottosopra Comunicazione.

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On the occasion of the launch of a new pesticide for cats, Zoetis asked us to create a memorable team building that would stimulate the Sales Force and the Marketing people.

What’s more unifying than Lego? Nothing, and in fact it was the Company’s preferred route.
Thus was born the Stronger Together event with the participation of a prodigious Lego Artist, Luca Petraglia.

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Six teams compete in the construction of a collective work created with timeless Lego bricks. Thanks to the support and valuable advice of our Lego artist, the teams must reach their goal in the shortest possible time and overcoming some obstacles. The set of sculptures created by each team constitutes a collective artistic work that has become the protagonist of internal product communication and finally exhibited with pride in the company.

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We also created the most fun gadgets, personalized to resemble each participant, they very own Lego miniature.