RE/MAX, one of the world’s leading real estate agencies, has a branch in Milan called Fides. This branch agency is looking to create a distinctive and engaging brand identity for itself, as well as a suite of marketing collateral to promote their services, properties for sale, and the personal branding of their top real estate agents. This comprehensive design project aims to enhance Fides’ visibility, credibility, and customer engagement in the real estate market.

1. Brand Identity:
   • Logo Design: Create a custom branch logo that incorporates RE/MAX’s global branding with Milanese elements.
   • Color Palette: Develop a unique color scheme that represents the branch’s identity and complements RE/MAX’s core colors.
   • Typography: Select fonts that convey professionalism and approachability.
2. Marketing Collateral:
   • “Sell Your Home” Brochure: Design a compelling brochure that guides sellers through the process of listing their properties with RE/MAX Fides.
   • “Buy a Home” Brochure: Create an informative brochure for prospective home buyers, showcasing available properties and the advantages of working with RE/MAX Fides.
   • Personal Agent Brochure: Design a personal branding brochure for the top agents, highlighting their expertise, track record, reviews and services.
   • Property Brochures: Create visually appealing, digital and print-ready brochures for specific estates, showcasing images, property details, and agent contact information.
3. Digital Assets:
   • Social Media Templates: Create engaging and shareable social media content, maintaining brand consistency.