In this project I created visually captivating representations of different landmarks in the Tuscan valley of Casentino. These graphics aime to serve as promotional materials to attract tourists and showcase the beauty and cultural richness of the region.
Project Phases:
- Research and Conceptualization:
I began by conducting extensive research on the Casentino valley, its landmarks, culture, and history.
- Design Development:
I created a series of graphic designs that highlighted the distinctiveness of each chosen landmark.
I employed various design elements to evoke the essence of Casentino and give it a modern twist.
- Landmarks:
Croce del Pratomagno, Castello di Poppi, Castello di Gressa, Statua di Dante, Pieve di Romena e Santuario della Verna.
- Marketing Collateral:
Extended the project to develop marketing collateral, including brochures, posters, and digital advertisements.
Ensured that the graphic designs were consistently applied across various promotional materials.
- Finalization and Delivery:
After incorporating feedback and making necessary revisions, I finalized the graphic designs for print and digital distribution.
- Tourism Promotion:
The graphic designs will be used in promotional campaigns to attract tourists to Casentino.
These materials will be distributed online.
My graphic design work played a pivotal role in visually conveying the charm and allure of Casentino’s landmarks, contributing to increased tourism and appreciation of the region’s cultural and natural treasures.
My designs not only showcased the beauty of Casentino but also served as a testament to your creative talent and ability to effectively communicate a sense of place through visuals.