A personal training studio in the heart of Milan is seeking a comprehensive branding solution to establish a strong visual identity that resonates with its target audience and sets it apart in the competitive fitness market of the city. The studio specializes in personalized fitness programs. This project aims to create a memorable and compelling brand that communicates the studio’s commitment to client success and well-being.

Client’s Goals:

• Develop a unique and recognizable brand that reflects the studio’s values and mission.
• Attract a diverse clientele, including individuals looking for personal training and group fitness.
• Position the studio as a premier fitness destination in Milan.

1. Brand Identity:
   • Logo Design: Create a distinctive logo that represents strength, vitality, and personalized fitness.
   • Color Palette: Develop a cohesive color scheme that invokes energy and positivity.
   • Typography: Select fonts that are modern, easy to read, and align with the brand’s personality.
2. Collateral Materials:
   • Business Cards: Design professional and informative business cards for staff.
   • Letterhead and Envelopes: Create custom letterhead and envelopes for official correspondence.
   • Brand Guidelines: Develop comprehensive brand guidelines to ensure consistency in all materials.