In collaboration with Sottosopra Comunicazione.

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Not even the time to find out what a sonic vibration toothbrush is and GUM ActiVital Sonic had already been elected Product of the Year! Such an important recognition cannot go unnoticed, both in the eyes of consumers and – and above all – in the eyes of the company. Few tools but well coordinated, this is the GUM strategy to highlight the Product of the Year brand in pharmacies and to motivate the Sales Force.

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• Floor display
• Special pack for PV
• Folder
• Labels