In collaboration with Futureberry

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The problem: Conad’s employees don’t know how to use the APP and therefore can’t help customers if needed. Other than that employees receive many communications daily so there is a need to create a strong and attractive coordinated image for the whole campaign, that follows Conad’s guidelines but will be recognizable amongst the many.
The brief: creating an internal campaign to raise awareness on the existence of the APP and incentives to learn more about it.
The solution:

• adv print campaign to show in the warehouses, locker rooms, offices and break rooms
• pin for the App Ambassador
• stickers to create a guerrilla comunication
• “how to” forms that look into the most common problems between customer and app and teach you the way to solve them.