Sottosopra Comunicazione developed the JUST PERSONAL creative concept and the set-up of the stand complete with videos.
We had the idea of representing 5 fabrics with just as many body painting works, where the artist is entrusted with the task of visualizing the fusion between the collection and the body.Thanks to the collaboration with the fashion and entertainment agency 360 Back, Bcm Cosmetics and with the prestigious European school of aesthetics, massage and make-up, the fabrics of the Colombo Group have been reinterpreted by a talented bodyartist. The result was a photographic exhibition and a suggestive backstage video to move the stand.